Michael J. Foycik Jr., Esq.

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If you're an inventor, then you have seen ads for invention marketing companies.  Here are a few tips for a highly effective strategy that is also cost-effective.

Tip 1:  Do the patent part separately from the marketing part.  The patent costs can be quite affordable, especially is you shop around.  You are more likely to get the personal service and advice you really need, and that can lead to a better patent product. 

Tip 2:  Focus on companies most likely to need your invention.  Avoid broadcast invention submissions to large companies, because that can be costly in time and effort.  There will be too many corporate forms for the inventor to sign before those companies will even accept the submission, and some of those forms do not protect the inventor's rights.  Large companies like to buy rights to products that are already on the shelves somewhere, to make sure no one looks bad when buying the invention rights. 

Tip 3:   Marketing isn't just to companies – it is also to investors.  Really, isn't that what selling an invention is all about?  A company buying an invention is very much like an investor.  Let investors know about your invention; they have money and often also have expertise and contacts.  Investors may well wish to use their contacts and expertise to help you succeed – they are betting on you. 

Tip 4:  Consider press releases.  A campaign of six press releases, at two or three week intervals, can go far to attract the attention of investors, retailers, and corporations.  Get them to come to you!

This is not legal advice – for that you'd need to consult a registered U.S. Patent Attorney and discuss the specifics involved. 

The author is a patent attorney with over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.